Brand Strategy • Brand Identity • Logo Design • Menu Design

Building a Hospitality Brand Family Across Four Distinct Concepts

Four restaurant concepts, one connected marketing system — built to give each brand its own personality while creating a stronger, more recognizable presence across digital, social, and in-person touchpoints.

4
Restaurant Concepts
3
NWI Markets
360°
Marketing & Creative Support
THE OVERVIEW

Distinct Restaurants. One Stronger Hospitality Portfolio.

The Farina portfolio brings together several different dining experiences, including Farina’s Supper Club, Café Farina, Rocco’s Tavern, and Farina’s Belly Flop. Our work focused on making each concept feel distinct while creating more consistency across the broader group. From identity and web design to social, paid media, menus, content, and ongoing creative, the goal was to build a marketing system that could support each restaurant individually while giving the portfolio room to grow.

Ready When You Are

Let’s Build Something People Notice.

Whether you’re building something new, refreshing what already exists, or looking for a long-term marketing partner - we’re ready to get to work.