You need consistent leads, not a slideshow.

The traditional marketing agency model is broken...

Big promises up front. Then a few posts, a few reports, and a few “momentum” updates.
‍
And you’re still stuck with the same problem: growth that feels random.

Not Your Fault

You’ve built something real. You care about your customers.

But marketing feels like a black box where money goes in and clarity never
comes out. The problem is your marketing system.

So We Built Parke Differently.

We kept seeing the same problem: businesses were working with one person for their website, another for ads, someone else for content — and none of it really worked together.Big promises up front. Then a few posts, a few reports, and a few “momentum” updates.
‍
So we asked a simple question: What would marketing look like if everything actually moved in the same direction?

— Not built around vanity metrics.
— Not built around endless meetings.
— Not built around selling you things you don’t need.

Built around what actually matters:

  • Reaching the right people
  • Generating more opportunities
  • Building a brand people remember
  • Creating marketing that actually supports growth

We wanted Parke to feel less like hiring an agency and more like adding a marketing team to your business.

‍The kind of team that understands the strategy, makes the work, runs the campaigns, and actually cares what happens after launch.

‍
That’s what Parke was built to be.

Step 1: You need the right people, in the right seats

3 New Team Members

We run on EOS too, so we know how important it is to have the right people owning the right things. Parke gives you a focused marketing team that works together across creative, content, social, and paid media — so you can keep running the business while we keep marketing moving.

1. Content Creator

• Comes up with the content ideas.
• Films/edits videos monthly.
• Captures/edits photos monthly.

2. Social Manager

• Writes captions, schedules posts.
• Keeps your brand voice consistent.
• Keeps the enginge going while you lead the business.

3. Ads Manager

• Tests new angles, offers, and audiences.
• Builds campaigns that match what people actually care about.
• Optimizes for sales, not just clicks.

Step 2: Next, you need the right system in place

Your New Monthly Routine

Each month, your marketing team will work with you to plan, create, edit, and deliver content that drives your business forward.

1. Monthly Strategy Meeting

At the beginning of each month, we meet with your team to review performance, upcoming priorities, campaigns, content needs, and anything happening inside the business that marketing should support.

We use the meeting to make sure everyone is aligned before we start creating, posting, and spending.

You’ll always know what we’re working on, why we’re doing it, and what comes next.

2. Content + Production Days

Each month, Parke joins your team on location to capture the photo and video content we need for social media, advertising, your website, and upcoming campaigns.

We go into every shoot with a plan, shot list, and clear content priorities so the day stays productive instead of turning into “let’s just film some stuff.”

Depending on your plan, production can include employee content, products, services, behind-the-scenes footage, customer stories, educational videos, and short-form social content.

3. Photo + Video Editing

After your production day, we turn the raw footage into polished marketing assets your business can actually use.

That can include short-form videos, social content, ad creative, website visuals, photography, graphics, and campaign assets.

Everything is edited around your brand so your content feels consistent instead of looking like it came from five different places.

4. Social Media Management

We handle the ongoing work of keeping your brand active online — planning content, writing captions, scheduling posts, and making sure everything stays consistent.

Depending on your strategy, that can include platforms like Facebook, Instagram, LinkedIn, TikTok, YouTube, and Google Business Profile.

We also review performance so the content strategy keeps improving instead of simply posting for the sake of posting.

5. Paid Advertising Management

Parke handles the strategy, setup, creative, optimization, and reporting behind your paid advertising campaigns.

Depending on your business, campaigns may run across platforms like Meta, Google, Local Services Ads, YouTube, LinkedIn, or other channels that make sense for your audience.

We continually test audiences, offers, creative, and messaging with one goal in mind: generating real business results — not just clicks and impressions.

This is where a lot of agencies fall short. Everyone talks about results, but few build a content system that keeps your brand consistent, relevant, and moving forward. Running on EOS helped us build a better way to do it.

Step 3: Together, we measure what matters

Data You Can Actually Understand

Each month, your marketing team will work with you to plan, create, edit, and deliver content that drives your business forward.

01 / INPUTS

Sources

  • Your marketing channels
  • Your sales pipeline
  • Your CRM
02 / VISIBILITY

Dashboard

We bring everything into one clear, live dashboard so you can see what’s happening without digging through spreadsheets or old reports.

03 / WHAT WE TRACK

Metrics

  • Number of leads
  • Number of appointments
  • Number of deals
  • Sales in dollars
  • Which channels create leads that actually turn into sales
04 / THE POINT

Outcome

A clear view of what’s working, what isn’t, and where to focus next so your marketing decisions are based on real business results.

The IMPACT

Big Ideas. Bigger Results

A refreshed identity backed by measurable impact. From millions of impressions to nationwide digital engagement, the numbers tell the story.

<
486M
Ad Impressions
National campaign visibility across Facebook and Instagram.
+684%
Website Traffic
Significant growth in visitors following the rebrand launch.
28.4M
Social Engagements
Millions of campaign interactions across social platforms.

Google

Search
42.86%
Conversion Rate
42.86%

Branded search campaigns drove exceptional engagement with the refreshed identity and product lineup.

Video
78.42%
Video Completion Rate

Nearly 8 in 10 viewers watched the full campaign video, highlighting strong creative resonance.

Display
12.64%
Conversion Rate
12.64%

Bold product creative and recognizable branding drove engagement across display placements.

Web

New Users
+684%
Increase in Website Traffic

The rebrand launch generated a significant surge in visits and product exploration.

Total Visitors
18.6M
Website Users

National awareness initiatives drove millions of visitors to the new digital brand experience.

Monthly Website Visitors
8M 6M 4M 2M 0
May Jun Jul Aug Sep Oct

Website momentum accelerated following campaign launch and remained elevated through the active promotion window.

Illustrative monthly visitor distribution.

Meta

Ad Impressions
486M
Facebook & Instagram Impressions

The national creative rollout generated widespread visibility across paid social placements.

Total Engagements
28.4M
Campaign Interactions

The new visual identity inspired millions of likes, shares, comments, and saves.

Video Views
124M
Campaign Video Views

Short-form creative introduced the refreshed Kraft identity at a national scale.

Featured Campaign Creative

The Blue Box, Reimagined — Kraft Mac and Cheese campaign

The Blue Box, Reimagined

86.4M Impressions

Launch-focused creative celebrating the refreshed visual system while retaining iconic brand recognition.

Comfort Never Changes — Kraft Mac and Cheese campaign

Comfort Never Changes

42.8M Video Views

Story-driven short-form creative emphasized familiarity, nostalgia, and the emotional connection to the product.

It's the Cheesiest — Kraft Mac and Cheese campaign

It's the Cheesiest

12.6M Engagements

Bold visual language and product-forward messaging drove meaningful interaction across Meta placements.

Transparent Pricing

Digital Marketing Plans

All plans include full social media management, content planning, caption writing, and analytics on Facebook, Instagram, TikTok, LinkedIn, Google Maps, and YouTube, as well as professional ad campaign management on Meta and Google platforms.

Starter

For businesses doing up to $1.5M in annual sales.

$3,300
/mo
Get Started ↗
Up to 1 - Production day/mo
Up to 4 - Short videos (<1 minute)/mo
Up to 25 - Edited photos/mo
Up to 2 - Social posts per week.
10% of ad spend after $3k/mo
Your New Team
✓
Social Media Manager
✓
Content Creator (Photo + Video)
✓
Paid Ads Manager
GROWTH

For businesses doing between $1.5m and $3M in annual sales.

$5,250
/mo
Get Started ↗
Up to 2 - Production days/mo
Up to 6 - Short videos (<1 minute)/mo
Up to 50 - Edited photos/mo
Up to 4 - Social posts per week.
10% of ad spend after $3k/mo
Your New Team
✓
Social Media Manager
✓
Content Creator (Photo + Video)
✓
Paid Ads Manager
Pro PARTNER

For businesses doing over $3M in annual sales.

$6,500
/mo
Get Started ↗
Up to 3 - Production days/mo
Up to 8 - Short videos (<1 minute)/mo
Up to 75 - Edited photos/mo
Up to 5 - Social posts per week.
10% of ad spend after $3k/mo
Your New Team
✓
Social Media Manager
✓
Content Creator (Photo + Video)
✓
Paid Ads Manager
Need One Thing? Let’s Make It Count.
‍

Not every project needs an ongoing retainer. Work with Parke on a focused
engagement with a clear scope, timeline, and deliverables.

Start A Project ↗
check-circle
Brand Identity & Rebrands
check-circle
Website Design & Development
check-circle
Photo & Video Production
check-circle
Campaign & Creative Development
check-circle
Strategy & Consulting
Transparent Pricing

Digital Marketing Plans

All plans include full social media management, content planning, caption writing, and analytics on Facebook, Instagram, TikTok, LinkedIn, Google Maps, and YouTube, as well as professional ad campaign management on Meta and Google platforms.
‍

Step One

Discovery Call

The first step is a 50-minute discovery call to get to know each other. We talk about your business, brand, and how marketing will value. We'll use this information to make a recommendation on an ideal digital marketing plan.

In this meeting:

You

+

Josh Sweeting

Owner - Strategist

Step Two

Initial Pulse Meeting

To create content that aligns with your vision, business objectives, and brand, it's essential that we take time to deep dive your overall business strategy. The better the marketing team understands where the ship is going, the better we are able to contribute marketing strategy ideas.

Some businesses create content to generate awareness, some create to build authority, and some create to build company culture. We're looking to develop a unique strategy for your business.

This is a two hour workshop. The meeting can take place online or in your office.

In this meeting:

You

+

Josh Sweeting

Owner - Strategist

SELECTED WORK
Our Project Portfolio

Explore the recent projects we have been working on.

Building a Modern Construction Brand
↗
The challenge was to create a brand identity that stood apart from traditional construction companies while maintaining the strength, professionalism, and credibility expected in the industry.We developed a complete visual system rooted in architectural principles. A custom geometric wordmark, structural grid elements, precise typography, and a material-inspired color palette work together to establish a recognizable identity.
Building a Cold-Weather Streetwear System
↗
A complete identity for a men’s cold-weather streetwear label, blending minimal fashion branding with utility-inspired graphics, product labeling, and editorial art direction. The result is a flexible system designed to work across headwear, apparel, packaging, ecommerce, social, and retail.
Folding a Better Burrito Brand
↗
A complete brand identity for a modern burrito shop, built around bold typography, playful food graphics, and the idea of folding good ingredients together. The result is a flexible, energetic system designed to work across packaging, storefronts, digital, social, and merch.
Building a Hospitality Brand Family Across Four Distinct Concepts
↗
Four restaurant concepts, one connected marketing system — built to give each brand its own personality while creating a stronger, more recognizable presence across digital, social, and in-person touchpoints.
Reimagining the Golf Brand for a New Generation
↗
A modern-meets-retro identity and digital experience designed to give indoor golf a more approachable, energetic, and distinctive personality.
Refreshing a Craft Brewery for Its Next Stage of Growth
↗
Bliss Brew needed a more polished identity and digital presence that could support the brewery today while giving the brand room to grow. The work brought together a refreshed logo, responsive website, social creative, and physical brand applications into one cohesive system built around the relaxed, social personality of the brewery.
Building a Modern Media Brand for Business Intelligence
↗
A full-service marketing and creative partnership spanning brand identity, website design, paid media, editorial design, social content, and campaign creative for a growing business intelligence and media platform.
Building a Modern Brand for Financial Software
↗
Evention is a financial software company that needed a stronger digital presence to match the sophistication of its product. We developed a modern brand system built around clarity, trust, and usability, then carried that direction across the website, product-facing creative, content, and digital assets. The result was a more cohesive identity that made the company feel more established, easier to understand, and better positioned in the financial software space.
Reimagining an Iconic Brand for a New Generation
↗
A modern creative and digital campaign concept built to bring an iconic comfort food brand into its next era.
Testimonials

What our Clients say

Discover the valuable feedback from our satisfied clients and learn about their experiences with our services.

Honestly, it’s just nice having one team we can call for pretty much anything marketing related.
Jen Glaser
Co-Founder, ZippyPaws
They’re really easy to work with. We don’t have to over-explain everything or go through ten rounds to get something we like.
Brad Barber
Owner, Cabin Coffee Co.
They make our lives a lot easier. That’s probably the best way to put it.
Michael Angelle
Marketing Operations, DriveMaster Golf
The content has been great. We finally have stuff that actually looks like us and doesn’t feel generic.
Yvonne Farina
Owner, Farinas Restaurant Group
We’ve worked with other marketing companies before. Parke feels a lot more like part of our team than an outside agency.
Angelle Augustine
Operations Director, CAA Corp
They took what we had and made it feel like an actual brand. Huge difference.
Cameron Smith
Marketing Operator, DG Roofing
FAQ

You’ve Got Questions.
We’ve Got Answers.

A few things to know about working with Parke, our monthly partnerships, and what you can expect.

How does a Parke partnership work?
+

We work with you on an ongoing monthly retainer, becoming an extension of your team. Based on your partnership level, we handle everything from strategy and creative to content, web, social media, and digital advertising.

Do you replace our in-house marketing team?
+

We can — but we don’t have to. Parke can act as your outsourced marketing team or work alongside your existing team to add strategy, creative, production, advertising, or extra capacity where you need it.

What’s included in the monthly retainer?
+

It depends on your partnership level. Our plans range from essential ongoing marketing support to a fully integrated brand partnership covering strategy, branding, web, content production, social media, paid advertising, and reporting.

Can we start small and grow our partnership?
+

Absolutely. Your marketing needs will change as your business grows. You can start with the level of support that makes sense today and expand your partnership as you need more capabilities.

Do you work on one-time projects?
+

Yes. While our monthly partnerships are the core of how we work, we take on select standalone projects including branding, websites, creative production, and campaigns.

Is advertising spend included in the retainer?
+

No. Your Parke retainer covers the strategy, creative, management, optimization, and reporting of your campaigns. Any media spend paid to platforms like Google or Meta is separate.

Ready When You Are

Let’s Build Something People Notice.

Whether you’re building something new, refreshing what already exists, or looking for a long-term marketing partner - we’re ready to get to work.