BRANDING · PACKAGING · WEB · SOCIAL
A complete brand identity for a modern burrito shop, built around bold typography, playful food graphics, and the idea of folding good ingredients together. The result is a flexible, energetic system designed to work across packaging, storefronts, digital, social, and merch.
FOLD was created as a modern fast-casual burrito concept with a visual identity that avoids the predictable cues of traditional Mexican restaurant branding. Instead, the brand is built around one simple idea: the fold. That concept became the foundation for the entire identity, from the custom wordmark and burrito-inspired iconography to the geometric patterns, packaging, signage, digital experience, and social content.
A closer look at the creative, digital, and campaign work that brought the project to life.
Whether you’re building something new, refreshing what already exists, or looking for a long-term marketing partner - we’re ready to get to work.
