Ideas & Perspectives

News & Updates

Original thinking, opinions, and perspectives from Parke on marketing, branding, creative, technology, and the ideas shaping how businesses connect with people.

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23 min

Local Businesses Deserve Better Than “Local Business Marketing”

Local businesses are too often handed the same templates, stock photos, generic ads, and recycled strategies. We think growing regional brands deserve something better.

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22 min

AI Is Making Good Branding More Important, Not Less

As AI makes content, design, and marketing execution faster and more accessible, brands face a new problem: everything is starting to look and sound the same. Here’s why we think strong branding matters more in the age of AI — not less.

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